Playson Expands Presence in Africa via Kiron Partnership

Playson Expands Presence in Africa via Kiron Partnership

The fast-growing digital entertainment supplier, Playson, announced that it grew its presence in the regulated online market in Africa thanks to a new partnership with Kiron Interactive, the leading virtual games provider.

Kiron Interactive, Playson Join Forces

Under the new distribution partnership, Kiron will have the ability to resell Playson’s portfolio of slots to operators within the regulated market in the country. The collaboration will see Playson expand its reach and reaffirm its presence in the country. As a result, leading titles such as Wolf Power Megaways, Solar Queen, Lion Gems: Hold and Win, and more popular hits by Playson will become available for operators through Kiron Interactive.

“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”

Steven Spartinos, co-CEO at Kiron Interactive

Kiron’s co-CEO, Steven Spartinos, revealed that slots and casino games aren’t a part of the company’s core business. However, he explained that Kiron’s experience in the African market, combined with its leadership position, created an opportunity for the company to take its offering to the next level. Spartinos deemed the distribution agreement as an excellent opportunity for Kiron. In conclusion, he said the company is looking forward to the success the new collaboration will bring.

The Distribution Partnership Marks a Milestone for Playson

Playson’s sales director, Blanka Homor, acknowledged that the company saw the potential of the market in Africa. She explained that this market presented a growth opportunity for the company. Homor pointed out that Playson’s range of games will reach a bigger audience thanks to the new collaboration. She outlined that the distribution deal presents a major step for Playson’s growth in Africa. In conclusion, Homor said that Kiron “has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”

“Partnering with Kiron is major step forward in our ambitions to penetrate the continent.”

Blanka Homor, sales director at Playson

Founded a decade ago, by now, Playson reaffirmed its place as a leading game developer. Currently, the company offers innovative content in more than 18 jurisdictions around the world. Its omni-channel casino games are certified in Major European markets such as Malta, the UK, Italy, Spain, Sweden, Romania and other jurisdictions. Offering high-quality games, Playson can also personalize its slots games to match different brand requirements. The company’s portfolio of partners continues to grow while offering first-class solutions to iGaming operators around the globe remains a key objective for Playson.

Author: Ian Douglas