On Friday, June 10, 2022, leading payments platform, Paysafe, informed that its Income Access has won the ‘Affiliate Tracking Software of the Year’ category at the 2022 SiGMA Americas Awards. Income Access is the company’s marketing technology and service provider, which has now been recognized at the annual summit which took place at the Rebel Club in Toronto, Ontario.
SiGMA Americas is hosted by SiGMA Group and this year’s edition of the annual gaming conference took place last week in Toronto. The SiGMA Americas Awards held on June 8, 2022, once more celebrated the iGaming brands, affiliates, and software providers that have excelled in the U.S. and the Canadian gambling markets over the course of the last 12 months.
Acknowledged for Its Recent Achievements
With ‘Affiliate Tracking Software of the Year’, Paysafe’s Income Access is recognized for its major upgrades to its robust multi-channel tracking and reporting platform, as well as its expanded adoption in new and existing markets. Key reports of the software from its portfolio of 30+ unique report have been adjusted over the last year to boost affiliates’ user experience.
This move has also increased transparency on data and performance metrics. The company has also undertaken a move to upgrade its cloud as a way of providing quicker response time for affiliates. In addition to that, thanks to Paysafe’s synergies, IA has also inked a partnership with the Skrill digital wallet, and has added several new currencies.
Over the last 12 months, Income Access has also managed to expand its area of operation into a serios of new North American iGaming jurisdictions. This features Arizona, Colorado, Connecticut, Louisiana, Michigan, New York, West Virginia, and Virginia. It is also powering the affiliate programs of many iGaming operators, including the recently struck a deal for a new affiliated channel of the Ontario Lottery and Gaming Corporation.
Vice President of Operations at Income Access, Geoff Smorong, commented that with the technology and Paysafe’s shared roots in Canada, the company is proud to see its affiliate technology acknowledged in Toronto. He describes the last 12 months as milestone year for the Canadian iGaming and the Ontario markets. And believes that the award is a testament of the company’s dedication and expertise.
CEO of North America iGaming for the payment platform, Zak Cutler, stated that similar to payments, affiliated have a major role in North America’s and its iGaming operators’ customer conversion strategies. He shared that the company is pleased to see its technology being crowned as the go-to affiliate brand for U.S. and Canadian operators.
Joining Empire State as a Payment Provider
Paysafe has also enjoyed a great last several months, as at the start of the year, the company announced that it will be part of New York’s mobile sports betting market. The company is processing online deposits and payouts for several operators at the state’s regulated market, while also providing them with state-based affiliated programs
Source: “Paysafe’s Income Access wins Affiliate Tracking Software award at 2022 SiGMA Americas”, BusinessWire, June 10, 2022