Margaritaville at Sea, a new venture between Jimmy Buffett’s Margaritaville and Bahamas Paradise Cruise Line, will commence sailings from from Palm Beach, Florida to Grand Bahama Island in April 2022.
Jimmy Buffett’s Margaritaville is getting into the cruise business, partnering with Bahamas Paradise Cruise Line.
The cruise operator will be rebranded as Margaritaville at Sea and is set to begin sailings from Palm Beach, Florida to Grand Bahama Island in April 2022.
Going forward, Bahamas Paradise Cruise Line’s flagship vessel, Grand Classica, will be renamed Margaritaville Paradise. The 30- year-old vessel includes 10 passenger decks and 658 cabins in various stateroom categories.
“Margaritaville at Sea will be a new, exciting, and fun way for guests to escape and vacation in Margaritaville,” said John Cohlan, CEO of Margaritaville. “From oceans to lakes, Margaritaville has an organic tie to the water and with Margaritaville at Sea, we’re able to put our iconic lifestyle, resort experiences, and elevated service directly on the sea. We look forward to seeing guests on, and in, Paradise.”
Originally built for Costa Cruises, the vessel will undergo a multimillion dollar overhaul in advance of the sailings that will bring Margaritaville’s signature casual-luxe design to the ship’s cabins and public areas, the company said. The overhaul will include the addition of Margaritaville- themed venues such as a LandShark Sports Bar, a Margaritaville Coffee and Pastry Shop and a 5 o’Clock Somewhere Bar.
The ship will also retain the traditional leisure and entertainment options, such as a casino, a theatre, spa, gym, and shopping options.
“We’re excited about this new partnership as we launch Margaritaville at Sea out of the Port of Palm Beach. We are incredibly proud of what we’ve built at Bahamas Paradise Cruise Line and are appreciative of our loyal customers and trade partners who have stood by us through so much,” said Oneil Khosa, CEO of Bahamas Paradise Cruise Line, who will stay on as Margaritaville at Sea’s CEO. Margaritaville at Sea. “We’re excited about this next phase of our evolution, rebranding as Margaritaville at Sea. The collaborative concept will add a different dimension to the cruising industry, appealing to a new audience of travellers.”
The Margaritaville brand has been expanding throughout 2021 with the opening of its Time Square resort, and the company’s expansion into the RV resorts business.