Kalamba and Betsson Embark on Hands-on Content Partnership

Kalamba and Betsson Embark on Hands-on Content Partnership

Kalamba Games and Betsson Group will continue to work together and expand their reach through content and operational business ties. Kalamba is now going to deliver content for Betsson Group’s European operations with more than 20 brands available across the region and beyond.

The partnership will lead to the addition of more than 50 games along with numerous innovative themes, features, and mechanics. Kalamba is putting forward some of its brand-new and all-time favorites with Super Size Atlas, Blazing Bull, Ducks ‘Til Dawn, and Legend of Senteng.

Kalamba brings a whole lot more to the table than just games. The company has specialized from a mere developer of gaming content to a stand-alone technology full-stack developer, including an RGS system by the name of Bullseye.

The company has other solutions, such as Stargazer and a bunch of marketing tools that help partners, including Betsson, to rapidly deliver the tailored content to their customers while making the appropriate adjustments to meet the expectations of their target audiences.

Kalamba will focus on strengthening its own presence in several key markets, including the Netherlands, Portugal, Spain, Sweden, and Italy through this partnership, while the company continues to deliver its products across a range of markets and partners. Commenting on the latest partnership, Kalamba Games CCO Andrew Crosby added:

“Having our titles in the casino lobbies of an operator like the Betsson Group is a definite milestone for Kalamba Games. Its reach and reputation are second to none and the direct integration is a mark of how far we’ve come as a developer.”

Kalamba Games CCO Andrew Crosby

More Opportunities to Follow

Crosby is confident that this will be just a first step between the companies in the targeted regions with more opportunities coming up later. Betsson Group acting commercial director Karl Schranz welcomed the opportunity and said that the opportunity to work directly with the firm was welcome.

Previously, Kalamba and Betsson Group collaborated through Relax Gaming’s aggregation platforms. Schranz confirmed that Kalamba’s games will now appear directly across the firm’s roster of brands.

Author: Ian Douglas