Circus Circus Partners with Choice Hotels to Reach New Guests

Circus Circus Partners with Choice Hotels to Reach New Guests

Popular family-oriented Las Vegas resort Circus Circus Hotel & Casino announced today a new partnership with Choice Hotels that would allow members of the Choice Privileges loyalty program to earn and redeem points at the destination in Las Vegas.

Reach ‘New Guests and Markets’

The new strategic partnership between Circus Circus Hotel & Casino and Choice Hotels will also allow the Ascend Hotel Collection guests to utilize Choice Hotels’ channels and book directly rooms at the resort in Las Vegas as Circus Circus joins the portfolio of 250 hotels and resorts in the collection.

Shana Gerety, senior vice president of operations at Circus Circus, outlined the resort’s “rich tradition of delivering unmatched service and iconic experiences to Las Vegas visitors.”

“Working with Choice Hotels and the Ascend Hotel Collection through this alliance not only enables us to build on this enduring guest promise for decades to come but provides Circus Circus with a competitive edge to reach new guests and markets through leading hospitality technology and powerful distribution channels.”

Shana Gerety, SVP, Operations, Circus Circus

Located at the heart of the “Entertainment Capital of the World,” the Las Vegas Strip, Circus Circus is a popular destination for leisure-oriented people of all ages. Besides its unique amenity, the world’s longest-standing permanent circus, the resort features an indoor amusement park and expansive outdoor water park, while its onsite dining options provide an additional lure to its guests.

‘Deliver Exceptional Value’

Stressing the commitment of Choice Hotels to constantly seek “new ways to deliver exceptional value” to its guests, Patrick Pacious, president and chief executive officer at Choice Hotels, outlined the “thoughtful alliance” with Circus Circus provides one way to achieve that as it “adds more fun and entertainment for guests.”

“Teaming with Circus Circus – the 11th largest hotel in the United States – enables the resort to tap into our award-winning global reservation system of more than 7,000 hotels, while providing our more than 52 million loyal Choice Privileges members with another incredible vacation opportunity to earn and redeem perks — making this addition a win for everyone.”

Patrick Pacious, President and CEO, Choice Hotels

Members of Choice Privilege, the hotel loyalty program ranked top by both USA Today’s 10 Best Readers’ Choice Awards and US News & World Report, will now be able to earn loyalty points while staying at the Las Vegas destination. The Choice Privilege loyalty program rewards its members with bonus points, airline miles, or credits for premium coffee and shared rides through its exclusive Your Extras program.

Author: Ian Douglas