Betway, a global betting, and online gaming company hired Suno United Creators, a company dedicated to hosting events, advertising brand assets, and creating content and direct marketing strategies, for the provision of marketing campaign services. The contract is part of Betway’s strategy to expand its operations in Brazil.
César Toledo, partner and head of media at Suno stated that the team of Suno is extremely pleased with Betway Group as the company’s latest client. He expressed his certainty that it would be the beginning of a big and successful working relationship.
Betway is part of Super Group, a digital entity that provides first-class entertainment for the world’s online gaming and betting community. Betway presently set up its local team in Brazil and the brand is expanding progressively throughout the country, which anticipates sports betting legalization. This would allow Betway to reach out to more brands and companies to explore activations and raise awareness for its brand.
In May 2021, the brand became a sponsor of the eSports Furia team and per the agreement, Betway and the team’s organization work together on international collaborations and special content in the Betway TV platform.
Partnership with Stock Car Pro Series Brasil
In February 2022, Betway signed an exclusive partnership with Stock Car Pro Series Brasil, a Brazilian touring car auto racing series. This was the first motorsport sponsorship for the company, which let the brand have broader exposure on TV throughout the year with each of the races streamed on the Band open channel and on SportTV.
The Betway Group, established in 2006, is a leading provider of high-quality entertainment and offers sports betting, casino, poker, and bingo. The company operates in many regulated and licensed online markets in various countries such as the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, and Ireland.
The Betway team consists of approximately 1,000 people. The entity is headquartered in Malta and Guernsey, and has support units in London, the Isle of Man, Stockholm, and Cape Town. Betway offers its customers an informed, entertaining, and personalized betting experience in a safe and protected environment.
Betway is a member of many important organizations, such as ESSA, the Independent Betting Adjudication Service (IBAS), and the Remote Gambling Association (RGA). It is certified with ISO 27001 certification by the eCommerce Online Gaming Regulation and Assurance (eCOGRA). Betway is also a partner of the Professional Players Federation (PPF) and the Responsible Gambling Trust.
Suno United Creators was founded in late 2017 and its São Paulo team comprises more than 200 employees, which are dedicated to accounts such as Santander, iFood, as well as Grupo Heineken, and Yamaha’s brands.
After concentrating on Santander’s account, Suno made a big jump in the Evolution media purchase ranking of Kantar Ibope Media’s Monitor from No. 40 in 2019 to the group of the top 25 in the country in 2020.